ART DIRECTION, GRAPHIC DESIGN

Commemorative logo designed for The American Express Golf Tournament’s 65th anniversary. Formerly known as the Bob Hope Desert Classic, the tournament is part of the PGA Tour and played in mid-winter in the Coachella Valley as part of the early season’s West Coast Swing.

ART DIRECTION, STORYBOARDS

The critics are raving! Aucoin Hart Jewelers celebrates its century-long history and French heritage with ‘Œuvre d’art,’ a series of vignettes inspired by French New Wave cinema. Shot in New Orleans, America’s most European city, the campaign imagines what if Jean Luc-Goddard or Éric Rohmer had shot in the Big Easy. In any language, Aucoin Hart will leave you speechless.

ART DIRECTION

Series of advertisements for Domenica, an elevated Italian restaurant and New Orleans institution. Elements for the campaign imagined iconic Italian characters, art, and cultural reference points in the context of New Orleans.

IDENTITY DESIGN, ART DIRECTION

Identity system and spec ads created for Hypehaus, a boutique fitness studio offering indoor cycling, circuit training, and stretching classes.

GRAPHIC DESIGN

Jazz Fest activation of famed New Orleans restaurant Liuzza’s By the Track, a stronghold for festival goers heading into the fairgrounds. 2022 marked New Orleans’ triumphant return to musical festivals after two years indoors.

MARKETING STRATEGY, ART DIRECTION, SOCIAL MEDIA CURATION, WEBSITE MANAGEMENT

Print and digital collateral created for Politan Row – a food hall brand within the Politan Group family of properties with locations in Chicago, Houston, and Miami.

As Art Director (May 2020-April 2021) and Digital Marketing Coordinator (August 2018-May 2020) for Politan Group, I was tasked with supporting the marketing functions of each of our five food halls and overall parent company. These functions included:

creating compelling visuals and copy for advertisements, promotions, and special events at each location;

efficiently leveraging advertising budgets using the most effective mix of outdoor, print, radio, SEO, social, and mobile spend;

designing a suite of guest-facing brand touchpoints for all Bar Politan bars;

developing a robust social media strategy and building a unique and captivating voice behind it;

and implementing and managing strict visual and copy standards on all owned websites, including chicago.politanrow.com, houston.politanrow.com, and politanrow.com.

MARKETING STRATEGY, ART DIRECTION, SOCIAL MEDIA CURATION, WEBSITE MANAGEMENT

Print and digital collateral created for St. Roch Market – a food hall brand within the Politan Group family of properties.

As Marketing Manager and Digital Marketing Coordinator for Politan Group, I was tasked with supporting the marketing functions of each of our five food halls and overall parent company. These functions included:

creating compelling visuals and copy for advertisements, promotions, and special events at each location;

working with the Chief Marketing Officer to efficiently leverage advertising budgets using the most effective mix of outdoor, print, SEO, social, and mobile spend;

designing a suite of guest-facing brand touchpoints for The Mayhaw bars;

developing a robust social media strategy and building a unique and captivating voice behind it;

and implementing and managing strict visual and copy standards on all owned websites, including neworleans.strochmarket.com and miami.strochmarket.com.

GRAPHIC DESIGN

Promotional merchandise created for Blue Runner Foods, a heritage brand known through the Gulf South for its canned and dried red beans.

ART DIRECTION, IDENTITY DESIGN

Logo and identity design for Burger Bol’d, a fast casual restaurant chain serving burgers and bowls.

ART DIRECTION, STORYBOARDS

Concept storyboards and art direction of screen graphics for Telly Award-winning TV spots promoting St. Tammany Health System's cardiology department and women's care.

GOLD WINNER: GENERAL — LOCAL TV
MANY Hearts

SILVER WINNER: GENERAL — LOCAL TV
MANY Mothers, Sisters & Daughters

ART DIRECTION, PACKAGING

King cake packaging for the James Beard-awarded Dong Phuong Bakery. Traditionally filled with cinnamon, king cakes are a sweet, sharable pastry enjoyed during Carnival season leading up to Mardi Gras. In reference to classic French toile and chinoiserie patterns, boxes were decorated with illustrations of New Orleans landmarks, Mardi Gras motifs, and brass band instruments by designer Meghan Deist.

ART DIRECTION, GRAPHIC DESIGN

Wild posting campaign for Acme Oyster House, posted in sixteen areas across Houston, TX.

ACCOUNT PLANNING

In the fall of 2017, I interned with the strategy team at BRIGHT RED\TBWA (aka The Zimmerman Agency) in Tallahassee, Florida. Working with the EVP of Innovations and the Junior Account Planner, I assisted in creating timely and research-driven trend reports, industry profiles, and presentations for our clients both externally and within the agency using informed insights to meet brand objectives.

One of the highlights of my experience was having a trend I reported be selected for a daily agency-wide briefing video that's sent to every TBWA employee worldwide. Having a piece I wrote be disseminated to nearly 12,000 advertising professionals across the world was a surreal honor unlike anything I'd experienced before.

I enjoyed my time at the agency immensely as it showed me the possibilities created through empathy and critical thought.

EVENT BRANDING

Collateral created for Florida State University's most prestigious awards ceremony, Leadership Awards Night. An annual recognition of students, faculty, staff, and organizations that have redefined what it means to serve with purpose, Leadership Awards Night honors exemplary contributions to the Florida State University community through achievement, service, or organizational leadership involvement.

ART DIRECTION

In my tenure as Art Director for Frostees Apparel, I oversaw all design work for the company by working with clients, both local and nationwide, to ensure their custom apparel best reflected their creative vision for their organizations from ideation to execution.

Note: Proofs only. Not all designs featured reflect garments produced.

TYPOGRAPHY

Custom word mark designed for Florida State University's 2014 Homecoming, a week-long celebration of school traditions old and new. Using the year's theme 'Fueling the Flame,' I worked with my art director to develop a visual identity that connoted fire, smoke, and scorching while not incorporating any specific flame imagery per the university's branding guidelines. In promotional application of the graphics created for the event, this mark was used in over thirty distinct print and web pieces, ranging from social media icons to roadside billboards.

BRANDING, GRAPHIC DESIGN

As Vice President of Communications for my college fraternity, I managed the united visual identity of the chapter by designing eye-catching and covetable promotional materials and multimedia graphics for special events and general publicity. Shown here are a selection of more than thirty shirts I made for our organization during my tenure.

Additionally, I acted as liaison between the chapter and our production resources, client community, university officials, and alumni; performed all secretarial duties by tracking member information, distributing agendas, and recording minutes; and coordinated all official electronic communications on our website and social media accounts.

ADVOCACY CAMPAIGN

Sexual violence prevention campaign for Florida State University.

Tasked with presenting the university's Board of Trustees a title for a campaign that would best compel students to intervene in instances of sexual or relationship violence, our office produced a proposal distilled from nearly two hundred possible names. From this selection, my suggestion of 'kNOw MORE" was chosen for widespread implementation.

EVENT BRANDING

As an alcohol-free alternative to traditional St. Patrick's Day festivities, Florida State University's Oglesby Union celebrated the holiday with a day full of live music, activities, food, and fun. Marketing collateral created to prompt attention and generate interest.

TYPOGRAPHY

Hand-lettered Christmas song lyrics for cards sent to loved ones across the country during the holiday season each year.

ART DIRECTION

Booklet created for the Jon C. Dalton Institute on College Student Values, an annual summit uniting students, faculty, and professionals in higher education to discuss a common goal: preparing present and future students to become engaged individuals of integrity.

ART DIRECTION, EVENT BRANDING

Marketing collateral for Florida State University's 30th annual celebration of MLK Week, a series of events honoring the life of Dr. King, promoting community fellowship, and inspiring effective action. Together with the event planning committee, I developed an expressive identity to command attention and intrigue while using hand-drawn text and graphic elements to convey urgency and passion.

GRAPHIC DESIGN

Coins and dedication branding created in honor of the reconstruction of Dorman Hall and Deviney Hall at Florida State University.

ART DIRECTION, EVENT BRANDING

Marketing collateral for Florida State University's summer events and programming series Summer Noles. Inspired by the carefree days of childhood summers in the 1990s, the branding draws on a nostalgic color palette and imagery reminiscent of days when Capri Suns were lunchbox staples and social networking meant meeting friends at the camp canteen.

ART DIRECTION, TYPOGRAPHY

Custom word mark designed for Florida State University's 2017 Homecoming, a week-long celebration of school traditions old and new. Per the 'Spirit of Unity' theme, I developed a flowing typeface used to merge distinct characters into a single mark. In promotional application of the graphics created for the event, this mark was used in over thirty distinct print and web pieces, ranging from social media icons to roadside billboards.

TYPOGRAPHY

Patriotic artwork created for Florida State University's annual celebration of Constitution Day.