Tyler is an art director and designer with a knack for strategy, telling captivating stories through visuals steeped in meaning for maximum impact. From business cards to billboards and everything in between, his 10+ years in design have afforded him invaluable experience in branding, environmental design, presentation design, copywriting, and promotions.
EXPERIENCE
BRAND SOCIETY
ART DIRECTOR
April 2021 – Present
Design award-winning advertisements for clients across the food & beverage, consumer packaged goods, jewelry, healthcare, and automotive industries
Build multifaceted identities for new brands and evolve visual systems for legacy enterprises across New Orleans, the Gulf South, and the United States
Leverage innovative techniques in out-of-home, web, print, social media, television, digital video, and over-the-top media to craft captivating ads
Prepare press-ready mechanicals of approved files for production by vendor partners
Utilize critical reasoning and collaboration with account directors to formulate the best possible solutions for clients served
Work closely with in-house talent and external production partners to execute deliverables
Craft multimedia decks to present strategic concepts and generate new business
Politan Row
ART DIRECTOR
June 2020 – April 2021
Developed aesthetically harmonious visual style guides for the Politan Group family of properties, including five award-winning food halls (e.g. St. Roch Market, Auction House Market, Politan Row) and three distinct bar brands (The Mayhaw, Bar Politan, and Jojo’s Beloved Cocktail Lounge)
Drove first- and returning-guest visitation through the design of assets for all advertising initiatives in applications ranging from print and digital to outdoor and radio
Oversaw design of all printed and digital brand touchpoints, such as social media graphics, menus, and flyers
Facilitated periodic photoshoots of menu offerings, vendor portraits, and architectural details for use in promotions in all owned media channels and in press relationships
Strategized to leverage each location’s advertising budget to maximize ROAS
DIGITAL MARKETING COORDINATOR
August 2018 – June 2020
Prepared and executed strategies for content and paid promotion on all social media brand accounts to a combined audience of over 100K followers, resulting in an average 10% gain year-over-year
Implemented rollout of company rebrand on all guest-facing platforms
Built and overhauled all brand websites while maintaining intermittent graphic and copy edits
Florida State University DIVISION OF STUDENT AFFAIRS
ASSISTANT ART DIRECTOR
May 2016 – May 2018
Lead innovative design concepts for initiatives, events, and programs of the Division of Student Affairs and its thirteen auxiliaries, including the Career Center, the Center for Leadership & Social Change, Dean of Students, Oglesby Union, University Health Services, and University Housing
Amplified public awareness and interest in clients’ programs through designing dynamic and engaging branded deliverables, such as logos and identity systems, promotional signage, and informational documents
Developed calculated and actionable promotional strategies for environmental and social media graphics
Bolstered the office’s reputation for extraordinary service while maintaining comprehensive supervision of multiple projects simultaneously
Hired, trained, and facilitated the professional development of over twenty-five undergraduate graphic designers in design and marketing fundamentals
GRAPHIC DESIGNER
Florida State University, August 2012 – May 2016
Captivated and inspired the campus community through graphics composed for high-priority multimedia campaigns and programs for the Division of Student Affairs and its affiliated departments in a full-service communications agency setting
Built and expanded identities for various program and event brands to broaden and deepen their visual appeal
Collaborated effectively with other members of the design team to efficiently meet strategy objectives set by art directors
BRIGHT RED\TBWA
ACCOUNT PLANNING INTERN
August 2017 – December 2017
Applied informed insights to develop timely and research-driven trend reports, industry profiles, and presentations for our clients, both externally and within the agency
Made data-backed decisions for agile brand strategies with fully-integrated approaches by utilizing in-house and syndicated research from providers like Nielsen, WARC, and Iconoculture
Explored bold solutions for gaining market share and media attention through paid promotions and partnerships for our diverse portfolio of clients representing the hospitality, dining, fashion, automotive, home improvement, and educational industries
Frostees Apparel
ART DIRECTOR
July 2015 – December 2016
From ideation to execution, oversaw design work for all national and local clients to ensure each piece of custom apparel best reflected their creative vision
Worked with university and organizational licensing officials to ensure designs were compliant with existing trademarks
Through instituting drastic improvements in product quality and output upon joining, contributed to the upstart’s 350% increase in net profit after its second year of operation
Sigma Phi Epsilon, Florida Epsilon Chapter
VICE PRESIDENT OF COMMUNICATIONS
January 2015 – December 2015
Managed the united visual identity of the fraternity chapter by designing eye-catching and covetable promotional materials and multimedia graphics for special events and general publicity
Coordinated all official electronic communications on our website and social media accounts
Acted as liaison for effective communication between the chapter and our production resources, client community, university officials, and alumni
EDUCATION
MASTER OF ARTS, INTEGRATED MARKETING COMMUNICATIONS
Florida State University, May 2018
Multicultural Marketing Communications Certificate
cum laude
BACHELOR OF SCIENCE, MARKETING
Florida State University, April 2016
Minor in Communications
EXPERTISE
Project Management
Strategic Planning
Art Direction
Graphic Design
Environmental Design
Typography
Animation
Branding
Event Marketing
Photography
Copywriting
Trend Forecasting
Research
Teambuilding
TECHNICAL SKILLS
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe After Effects
IBM SPSS
Qualtrics
Microsoft Office
aWARDS & HONORS
ADVERTISING CLUB of NEW ORLEANS
2023 Judge’s Pick – Domenica ‘When in Nola’
2023 Best of Show, Art Direction – Red Bird Fried Chicken
2023 Best of Show, Out-of-Home – Red Bird Fried Chicken
2023 Best of Show, Cinematography – Aucoin Hart Jewelers ‘œuvre d’art’
2023 Silver Addy Award, Out-of-Home & Ambient Media – LRA Worker’s Comp
2023 Silver Addy Award, Print Advertising – Domenica ‘When in Nola’
2023 Silver Addy Award, Cinematography – Aucoin Hart Jewelers ‘œuvre d’art’
2022 Best of Show, Best Wearable – Blue Runner Foods
THE TELLY AWARDS
2023 Gold Telly Winner in Local TV, Hospital – St. Tammany Health System ‘MANY Minds’
2023 Silver Telly Winner in Local TV, Hospital – St. Tammany Health System ‘MANY Kids Seen and Heard’
2023 Bronze Telly Winner in Local TV, Automotive – ‘Everybody Knows A Bergeron’
2022 Gold Telly Winner in Local TV, Hospital – St. Tammany Health System ‘MANY Hearts’
2022 Silver Telly Winner in Local TV, Hospital – St. Tammany Health System ‘MANY Mothers, Sisters & Daughters’
ADVERTISING CLUB of Tallahassee
2018 Student Scholarship Recipient
GRAPHIC DESIGN USA
2015 American Graphic Design Award – Brochures & Collateral
2017 American Graphic Design Award – Brochures & Collateral