ACCOUNT PLANNING
In the fall of 2017, I interned with the strategy team at BRIGHT RED\TBWA (aka The Zimmerman Agency) in Tallahassee, Florida. Working with the EVP of Innovations and the Junior Account Planner, I assisted in creating timely and research-driven trend reports, industry profiles, and presentations for our clients both externally and within the agency using informed insights to meet brand objectives.
One of the highlights of my experience was having a trend I reported be selected for a daily agency-wide briefing video that's sent to every TBWA employee worldwide. Having a piece I wrote be disseminated to nearly 12,000 advertising professionals across the world was a surreal honor unlike anything I'd experienced before.
I enjoyed my time at the agency immensely as it showed me the possibilities created through empathy and critical thought.