TYPOGRAPHY
Custom word mark designed for Florida State University's 2014 Homecoming, a week-long celebration of school traditions old and new. Using the year's theme 'Fueling the Flame,' I worked with my art director to develop a visual identity that connoted fire, smoke, and scorching while not incorporating any specific flame imagery per the university's branding guidelines. In promotional application of the graphics created for the event, this mark was used in over thirty distinct print and web pieces, ranging from social media icons to roadside billboards.