MARKETING STRATEGY, ART DIRECTION, SOCIAL MEDIA CURATION, WEBSITE MANAGEMENT
Print and digital collateral created for Politan Row – a food hall brand within the Politan Group family of properties with locations in Chicago, Houston, and Miami.
As Art Director (May 2020-April 2021) and Digital Marketing Coordinator (August 2018-May 2020) for Politan Group, I was tasked with supporting the marketing functions of each of our five food halls and overall parent company. These functions included:
creating compelling visuals and copy for advertisements, promotions, and special events at each location;
efficiently leveraging advertising budgets using the most effective mix of outdoor, print, radio, SEO, social, and mobile spend;
designing a suite of guest-facing brand touchpoints for all Bar Politan bars;
developing a robust social media strategy and building a unique and captivating voice behind it;
and implementing and managing strict visual and copy standards on all owned websites, including chicago.politanrow.com, houston.politanrow.com, and politanrow.com.